Blog Management | Social Media | Email Campaigns | Analytics | Consulting
Mom’s Choice Awards®
The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services.
2017 – Current
The saying, “If you build it, they will come” doesn’t exactly apply to websites. Search engines are constantly updating their algorithms to ensure that sites with relevant keywords and fresh content rank in search engine results and those that don’t, well..don’t. Websites are only as good as your return on investment and were never intended to be used only as a digital brochure. Fresh content in the form of blog posts helps your site stay relevant and full of keywords!
We can help you reach your marketing goals and new customers by creating integrated, custom campaigns across multiple platforms.
Email marketing is a consistently effective and versatile strategy that allows you to connect with your audience, convert leads, engage dormant customers, build loyalty, and more!
We developed a modern email template design that is consistent with Mom’s Choice Awards® brand.
We developed a strategy targeting Honorees, Media, Parents and Grandparents that pushes out content specific to their individual preferences.
The email campaigns communicate Mom’s Choice Awards® intended message with visually appealing graphics, call to actions and website and social integration making it easy for the user to follow and take action.
Each month we send in-depth reports that detail goals achieved so far, and the steps taken to get there followed by monthly meetings to discuss. Based on the data generated we then adapt and adjust strategies in order to achieve even better results in following rounds.
So, you’re a do-it-yourselfer? We love to learn too! Let us help you by showing you the tools you need to succeed.
Nurturing client relationships is extremely important for Mom’s Choice Awards® to not only maintain current Honoree relationships, but also to create new relationships with potential Honorees and increase overall Honoree applications. We conducted and developed a training program that teaches the Customer Relationship Management Team how to utilize multiple social platforms to reach new and existing leads.
Social Media Training
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Avant Group is a digital agency that puts business results above all else, cultivating brands through disruptive creativity, communication & experiences.
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